Photo courtesy of Gab Mejia
The Philippines is teeming with unique flora and fauna species, some of which are found nowhere else in the world. Some are even popularized through banknotes and coins, while there is one that has become a true icon of the Philippine streets – the Tamaraw.
A natural treasure hailing from the island of Mindoro, the Tamaraw or Bubalus mindorensis, speaks volume in terms of Filipino heritage and culture. Known for its resilience and strength, the animal has been a source of inspiration for arts, sports, and even automotives.
In the Filipino households, the Tamaraw has become a familiar name since the 1970s through an iconic basic utility vehicle specifically designed for the Philippines, and later for the Asian market. Embodying the traits of this Mindoro dwarf buffalo, past Tamaraw versions – including the FX and Revo – proved their reliability on the Philippine landscape and became synonymous to everyday commuting.
With the recent revival of the iconic nameplate with the Next Generation Tamaraw under the revolutionary IMV 0 platform, Toyota Motor Philippines Corporation (TMP) is doing something beyond winning the hearts of many Filipinos.
Conserving the Endangered Tamaraw
The Tamaraw species is facing the threat of extinction due to habitat loss and illegal hunting. From a population of 10,000 in the 1900s, the number has declined to 500-600 according to a recent survey of the Department of Environment and Natural Resources (DENR). In 2000, the International Union for Conservation of Nature (IUCN) classified it as critically endangered.
Recognizing the importance of protecting this rare animal that inspired Toyota’s iconic vehicles, Toyota Motor Philippines Foundation (TMPF), the social and humanitarian arm of TMP, signed a Memorandum of Understanding (MOU) with the DENR to support its Tamaraw Conservation Program (TCP). The TCP addresses various factors including habitat protection and biodiversity awareness.
Under the MOU, TMPF will donate a brand new Tamaraw vehicle and half-a-million-peso worth of “Bantay Tamaraw” kits for ranger gears and supplies to help the Bantay Tamaraw rangers conduct regular patrols at all known Tamaraw sites.
2025 Next Generation Tamaraw utility van
TMPF also pledged a PHP 3-million conservation fund for Tamaraw habitat monitoring and research, programs for barangay and Indigenous Peoples (IP) volunteers, the Tamaraw Research and Conservation Center, and other Communication, Education, and Public Awareness (CEPA) activities such as the national Tamaraw Month observation.
With new hopes that Tamaraw’s legacy will thrive, strong collaboration among various stakeholders prove that we can preserve our own unique natural treasures as well as the Filipino heritage.
Photo courtesy of DENR
